We first analyze a the goal of the app, followed by a step-by-step plan to have the website communicate keywords more effectively to search engines. Our ultimate goal is to get our clients more visitors and higher conversion of sales and leads.
We understand the business goals from the client. Then we build a set of Key Performance Indicators (KPIs) to track goal achievement of client. After that we collect and analyze the data. Then we test alternatives based on assumptions learned from data analysis and implement insights based on data analysis and website testing.